And of course, all that grass inspired innovations in mowing. With the rise of suburbia in post-WWII America, the perfect lawn became a potent symbol of the American dream.

The average lawn care cost is $749 for an annual service plan and $190 for a single service from a full-service lawn company, according to our February 2024 lawn care survey.

Size of the Industry The industry employs more than 1.2 million people and represents 633,481 landscaping service businesses, and represents 633,481 landscaping service businesses currently. Between 2017-2022, the market size of the landscaping industry has grown at an average of 5.3 percent per year.